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797: What’s ACTUALLY Working For Email Marketing In 2024
The Goal Digger Podcast
Value First, Always
To effectively engage and collect contact information from potential subscribers, it is crucial to provide genuine value upfront. By offering something meaningful that resonates with the audience, an environment of excitement and willingness to share contact details emerges. This process involves utilizing personal knowledge, experiences, or storytelling to connect with the audience's needs. Additionally, maintaining this focus on delivering value throughout the nurturing phase reinforces the relationship, ensuring ongoing engagement and fostering a passionate subscriber base. Consistently offering insights and useful information, beyond just initial lead magnets or quizzes, builds trust and deepens the connection with subscribers.
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