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Renée Mauborgne On Blue Oceans, Disruption, And Succeeding By Being Yourself
The Daily Stoic
Determining a Blue Ocean Strategy
Understanding the difference between a Blue Ocean and a field that is unoccupied or undesirable is crucial in identifying new opportunities/nAccording to Blue Ocean strategy, companies create blue oceans in six different ways/nAsking oneself if they can offer the best of two alternative industries might result in a better space/nAsking what is the leap in value is important in identifying opportunities/nCitizen M hotel chain's success was attributed to the company's approach of questioning why people go to four or five star hotels
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