The Home Service Expert Podcast cover image

John Jantsch - Turn Your Business Into A Marketing Machine

The Home Service Expert Podcast

NOTE

Engagement Fuels Referral Success

Establish multiple touchpoints with customers to enhance referrals. Provide tangible items like coupons through technicians for immediate customer engagement. Implement seasonal mailings to keep services top of mind, which may lead to unsolicited referrals. Cultivate relationships with strategic partners who can endorse your services and strengthen credibility. Consistently remind customers about your offerings throughout the year to create spontaneous referral moments. Recognize and reward your most active referrers to foster loyalty and encourage continued advocacy, potentially through special events or appreciation initiatives.

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