AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
1min snip
BONUS: Brand Building Live at Cannes Lions
How I Built This with Guy Raz
Identifying Your Target Audience for Effective Marketing
To capture the attention of consumers, start by identifying a specific group of people who your brand is targeted towards rather than a broad demographic. Focus on a niche market that finds the most benefit in your product or service, like P&G did with Febreze initially targeting cigarette smokers and later expanding to teenagers. By creating a loyal base of advocates within this specific group, you can create a 'force multiplier' effect that can significantly boost your brand's success.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode