BONUS: Brand Building Live at Cannes Lions
How I Built This with Guy Raz
Identifying Your Target Audience for Effective Marketing
To capture the attention of consumers, start by identifying a specific group of people who your brand is targeted towards rather than a broad demographic. Focus on a niche market that finds the most benefit in your product or service, like P&G did with Febreze initially targeting cigarette smokers and later expanding to teenagers. By creating a loyal base of advocates within this specific group, you can create a 'force multiplier' effect that can significantly boost your brand's success.
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