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How to Sell Expensive Stuff Part 2 | Ep 21
The Game w/ Alex Hormozi
Two Main Questions for Sales: Believability and Conviction
Transitioning to the second question on believability and conviction after discussing the first question on whether the product's price is worth its functionality. In emotional selling, it's more challenging to establish value. For weight loss, emphasize long-term benefits, habits, and personal transformation.
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