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Nir And Far: Business, Behaviour and the Brain cover image

How to Be Lucky in Business and Life: 4 Science-Backed Principles - Nir And Far

Nir And Far: Business, Behaviour and the Brain

NOTE

Luck Can Be Created, Not Given

Luck plays a crucial role in business success, contrary to the belief that it is merely random or innate. Research by Joel Laban highlights that companies can actively manage and cultivate luck for a competitive advantage, suggesting that success is not solely determined by inherent luck but can be developed through specific behaviors. Psychologist Richard Wiseman's extensive study on lucky individuals reveals that they follow four key principles: recognizing and seizing chance opportunities, trusting intuition when making decisions, fostering positive expectations that lead to self-fulfilling prophecies, and maintaining resilience to transform unfortunate events into favorable outcomes. Entrepreneurs can leverage these insights to enhance their belief in and capacity to create their own luck in business and life.

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