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From $0 to $150M: 3 Key Marketing Moves That Built Chess.com
Marketing Against The Grain
Blend Chess with Culture, Avoid Politics
A successful strategy for promoting chess involves integrating it with current cultural trends and major sporting events while maintaining a neutral political stance. This approach encourages the creation of relatable and humorous content, linking chess to relevant moments in sports, like the Olympics. Additionally, tailoring content to specific regions increases engagement by reflecting local cultural interests, exemplified by offering cricket-related content in India compared to traditional content in the US or Spain. By employing a diverse team knowledgeable about regional nuances, the brand effectively communicates chess's relevance across various audiences.
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