Yeah, very cool. Almost like a media company for chess, trying to grow the brand of chess, the full gambit of content. I really like that one that you're trying to blend chess into like the current culture, like whatever's happening in the internet culture, trying to make chess a part of it. Have you done anything for Olympics or what's one of the trends right now that you're trying to merge chess with? Yeah.

I mean, there's definitely stuff with Olympics, any major sporting thing going on, we are going to put chess on there, whether it's, you know, someone who misses a game winner shot, you know, in basketball and it, you know, bricks out, you know, we'll make fun of a little bit, tease that and we'll put a chess piece on top of the basketball as it travels and bounces out, you know, like you're missing your checkmate. So we're just always there. And I'm sure there's ton of Olympics content on our socials coming out right now. So we're always there. We, you know, we avoid the political side. We avoid things that are, you know, sometimes too nationalistic because we're a global company, you know, you got to be careful, you know, and so we avoid politics, we avoid some of the national stuff, but we try to embrace like, you know, we have different social channels also for different regions. So the content coming out, you know, on our, you know, chess.com India channels, you know, is a lot more cricket on it than it does, you know, in the U S or English channels there, we have our Spanish channel. So we've got really smart people in all the different major regions and languages who are kind of touching on their own cultural sensitivities and voices and putting chess alongside that. So, you know, it's really an amazing machine to watch. Yeah.