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The Fort - An Entrepreneurship Podcast cover image

#335 - Barry Sternlicht - Chairman & CEO @ Starwood Capital Group

The Fort - An Entrepreneurship Podcast

NOTE

Creativity with a Purpose Drives Hotel Success

Successful hotels are the result of creatively renovating existing properties, such as an old Thompson hotel in Toronto. Despite initial skepticism, significant investment in renovating the W hotel on 48th street in New York City yielded a 20% return on cost in the first year. Despite a challenging market in San Francisco, the W hotel there also achieved substantial success in its first year, proving initial doubts wrong.

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