The Fort #335 - Barry Sternlicht - Chairman & CEO @ Starwood Capital Group
41 snips
Feb 6, 2024 Barry Sternlicht, Chairman & CEO of Starwood Capital Group, discusses scaling the business to 120k employees in 6 years, the value of 'A Shared Pair' REIT, taking a company from $1B in AUM to $10B, and selling Caesars Palace.
AI Snips
Chapters
Transcript
Episode notes
Future of Hotels
- The hotel industry will continue to grow, driven by increased travel demand, especially from emerging markets like China and India.
- AI will change hotel design and booking, but the core experience of travel and leisure will remain.
Real Estate Product Strategy
- Know your target audience in real estate and build a product that caters to their specific needs.
- Don't deviate from your product category; maintain consistency to own your customer base.
Rapid Growth of Starwood
- By age 37, Barry Sternlicht controlled a hotel REIT managing over $20 billion in assets and 120,000 employees.
- This rapid growth was achieved in just six years, starting from a small company with minimal assets.