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19min chapter
#335 - Barry Sternlicht - Chairman & CEO @ Starwood Capital Group
The Fort
Importance of Treating Every Interaction as a Branding Moment
The speaker reflects on the significance of being nice to everyone and treating every interaction as a branding moment. They discuss their past business deal with Blackstone and their decision to decline collaborating on hotels due to existing investors. The chapter also covers their thoughts on Blackstone, Starwood Blackstone, KKR, and Brookfield, as well as their experiences in bidding on a portfolio of hotels in Paris.
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