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12 Secrets to Content Marketing Success [Special Episode] (418)
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
Building Trust in Marketing Experiences
In every marketing experience created for new customers, there is uncertainty regarding the outcome. Trust plays a crucial role in differentiating the level of trust required for various products or services. To develop effective buyer experiences, conducting a trust audit across all touchpoints is recommended. This involves evaluating each experience through the lenses of demonstrating trust, ensuring it goes beyond demanding trust from customers. It is essential to assess whether the experiences genuinely build trust and categorize them as red, yellow, or green based on their effectiveness in demonstrating trust.
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