AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
2min snip
#361 Estée Lauder
Founders
Risk Taking is the Cornerstone of Empires
Claude Hopkins, a pivotal figure in advertising, emphasized the importance of tangible demonstrations over arguments in selling ideas. Estee Lauder’s instinctive understanding of this principle led her to seize an opportunity that required risk. She transitioned from giving away her beauty products to establishing a business by renting a counter in a salon, fully aware that embracing this risk was essential to her dream of running a successful venture. This mindset reinforces the notion that risk-taking is fundamental to achieving success and building empires, as no significant triumph can occur without the willingness to take chances.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode