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SPI 773: How to Write GREAT Copy in Today's World with Ray Edwards
The Smart Passive Income Online Business and Blogging Podcast
Emphasizing Benefits in Copywriting
In copywriting, it is crucial to focus on the benefits of the product or service being offered rather than just the features. It is important to clearly communicate the benefits and why they are significant. By identifying the benefits of each module or lesson, one can ensure that everything included in the course serves a purpose. If a particular aspect does not provide any benefits, it should be removed. It is essential to ask for a response and prompt the audience to make a purchase since sales are often lost when salespeople fail to ask for the sale.
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