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The Smart Passive Income Online Business and Blogging Podcast
SPI 773: How to Write GREAT Copy in Today's World with Ray Edwards
Apr 3, 2024
Learn from the godfather of modern copywriting, Ray Edwards, on how to write compelling sales copy in the age of AI. Discover the PASTOR framework for positioning products, generating sales, and acquiring testimonials. Explore leveraging tools like ChatGPT to enhance your marketing game. Dive into the importance of selling transformation over features and building trust with authentic testimonials.
50:40
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Quick takeaways
- Effective sales copy emphasizes transformation and benefits for audience engagement.
- Utilizing AI tools like ChatGPT can expedite writing process but human touch is essential for creativity.
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