AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
9min chapter
SPI 773: How to Write GREAT Copy in Today's World with Ray Edwards
The Smart Passive Income Online Business and Blogging Podcast
Selling Transformation, not Features
The chapter emphasizes the importance of focusing on selling the transformation a product can provide rather than just its features. It discusses how highlighting benefits and outcomes can capture and maintain audience attention effectively in the digital landscape. The speaker shares insights on overcoming discomfort in selling by believing in the product's benefits and guiding listeners on crafting persuasive sales messages using the Pastor framework.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode