Ferdinand Langnickel
@ferdinand
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Spotify CEO Daniel Ek

Acquired

The Power of Geographic Targeting in Early Marketing for Spotify

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  • Geographical density played a key role in early Spotify's marketing efforts.
  • Early marketing efforts were focused on college cities in the US due to high consumer engagement with music and small geographical areas.
  • Benefited from launching geographically specific due to label negotiations, which allowed for saturation in Sweden and the UK first before moving globally.
  • Constraining oneself to finding the first audience, even if it is geographically limited, is beneficial for entrepreneurs to revise their approach.

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