Lulu Cheng Meservey: The PR Class You Didn’t Know You Needed
How I Write
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Use a Familiar and Identifiable Voice
Creating a company culture that reflects the community it serves by hiring from the customer base, fostering familiarity, affinity, and likeness with the customers, can significantly contribute to establishing a connection and building trust with the customer base. This sense of cultural alignment and familiarity can make the customers feel like they are on the same side as the company, thus aiding in the task of building affinity and trust, and ultimately connecting with the customers on a deeper level.
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