#179: Justin Moore – A step-by-step strategy to get anyone sponsored, regardless of audience size.
Creator Science
Prioritizing Long-Term Relationships and Renewals in Business Partnerships
The key to successful partnerships is prioritizing long-term relationships and renewals. Many creatives fail to think ahead for renewals, which can be a missed opportunity to deepen relationships. The approach should focus on upselling the relationship rather than the deal, to reduce churn and increase lifetime value (LTV). Prioritizing execution and the entire relationship, instead of maximizing immediate gains, is crucial. This mindset can transform unpredictable sponsorships into reliable sources of income. When it comes to publishing, timely and accurate publication, including clickable links, messaging, coupon codes, and testing, is essential for creators.
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