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No Clear Playbook in Business
In the business world, there is no prescribed path to success. Successful businesses have different approaches but share common beliefs, clear understanding of their target customer, and relentless dedication to serve their customer. They also benefit from riding on macro market trends. For marketing, there is no one-size-fits-all strategy, as various channels and tactics can work, but the key is to leverage them effectively based on one's skills and expertise in a particular area of marketing.