Promote Before You Publish

Effective promotion of a newsletter should include a pre-call to action, teasing content before the newsletter is sent out to generate curiosity and FOMO among potential subscribers. This strategy can significantly enhance engagement, and doing it once a week is recommended for weekly newsletters. Additionally, clear and compelling calls to action in social media profiles are crucial, as vague wording can drastically reduce click-through rates. Instead of using a multi-link tool like Linktree, linking directly to the newsletter landing page can improve conversion rates substantially, as it eliminates distractions and focuses potential subscribers directly on the newsletter.