13 Years of Brutally Honest Business Advice in 90 Mins | Ep 737
The Game with Alex Hormozi
00:00
Wealth Values Time Over Money
Wealthy individuals prioritize time above all, valuing outcomes with reduced risk and minimal delay. They expect a high likelihood of achieving their desired results, placing importance on perceived guarantees driven by reputation. For high-income clients, the speed of service and ease of effort significantly influence their decision-making; they prefer comprehensive, high-touch service even at higher costs. The incremental financial difference is negligible for multimillionaires, making them willing to pay a premium for time-saving solutions. Therefore, the appeal lies in saving time rather than cost, emphasizing the need to present offerings in terms of time savings to attract wealthy clientele.
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