Nicolas Cole: What is the secret to writing high-performing content online?
The HeyCreator Show
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Effective Writing: Revealing New Information and Building Trust with Readers
The key to effective writing is to constantly reveal new information rather than reinforcing old ideas, which can make the content boring. It is important to increase the rate of revelation and trust the reader by delivering on the promised content, which can naturally extend the relationship with the readers, rather than resorting to overselling.
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