The Walled Compound Concept: Amazon Integration with Facebook and Snap

The concept of a walled compound is evident in the integration between Amazon, Facebook, and Snap. Amazon has a distinctive relationship with Pinterest, primarily pushing demand. In contrast, Amazon's integration with Facebook and Snap involves mutual logins and sharing some data while maintaining distinct walls around their platforms. Amazon sends ads to Facebook, with speculation about the potential partnership in 2021. However, Facebook is unlikely to cede control of its feeds to a third party, as their core focus is delivering content that users want to see. Consequently, both Amazon and Facebook lack crucial data that the other possesses, emphasizing the exchange of differentiating information between the platforms.

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