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This $50M/Yr Side Hustle Is On Track To Make $1 Billion By 2030
My First Million
Monetizing Media Businesses Through Audience Acquisition
The strategy involves acquiring customers by offering negative cack, where people pay for the magazine rather than the company advertising to acquire users. This leads to the creation of commerce products for sale to the audience. Media businesses then pay for audience creations and facilitate the growth of other businesses that can target the same audience. Companies are purchased for three to five times eBITDA, a perceived cost-effective measure in a declining industry.
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