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E15 Why We Fail at Setting and Achieving Goals and What to Do About it
No Clear Answers
Focusing on Process Over Outcome for Content Creation
Content creators should focus on creating the best content that addresses real needs for their ideal audience, as that is what they can control. While outcomes are important to measure effectiveness, the primary focus should be on the process, which can be actively oriented, tweaked, and experimented with. Spending time, energy, and attention on trying to change outcomes is wasted, as this focus should instead be on the process. It is beneficial to have both outcome-based and process-based goals for content creation.
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