Insights on Monetization and Audience Growth for Creators

Creators should focus on what works for them and their audience, as audience growth is crucial for successful monetization. YouTube has seen rapid growth in short videos, with monetization following suit through the development of new ad products. The introduction of a rev share model for shorts has led to increased creator payouts, signaling a positive trajectory for monetization. YouTube continues to innovate in ad products, leading to the creation of new advertiser products in direct response and brand categories.