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YouTube's CEO Neal Mohan discusses the challenges and benefits of AI, the rise of AI-generated content, protecting creator identity, and partnerships with the NFL and NBA.
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Quick takeaways
- Fostering a deep connection with the audience is crucial for creators on YouTube, as it allows them to create a loyal and supportive community.
- AI has the potential to enhance the creative process and provide new tools for creators on YouTube, despite challenges such as deep fakes and misinformation.
Deep dives
The importance of focusing on audience connection
Fostering a deep connection with the audience is crucial for creators on YouTube. By prioritizing building depth of engagement with their viewers, creators can create a loyal and supportive community.
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highlights
Listen to the best highlights from the podcasts you love and dive into the full episode