YouTube's CEO Neal Mohan discusses the challenges and benefits of AI, the rise of AI-generated content, protecting creator identity, and partnerships with the NFL and NBA.
Fostering a deep connection with the audience is crucial for creators on YouTube, as it allows them to create a loyal and supportive community.
AI has the potential to enhance the creative process and provide new tools for creators on YouTube, despite challenges such as deep fakes and misinformation.
YouTube is committed to developing monetization options for shorts, recognizing its growing format and increasing creator payouts since the launch of the revenue share model.
Deep dives
The importance of focusing on audience connection
Fostering a deep connection with the audience is crucial for creators on YouTube. By prioritizing building depth of engagement with their viewers, creators can create a loyal and supportive community.
The impact of AI on YouTube
AI has the potential to enhance the creative process and provide new tools for creators on YouTube. While there are challenges surrounding AI-generated content, such as deep fakes and misinformation, the overall impact of AI is expected to be positive, offering new opportunities for creativity and audience engagement.
The future of shorts monetization
YouTube recognizes the importance of shorts as a growing format and is committed to developing monetization options. While shorts monetization is still in its early stages, creator payouts have increased since the launch of the revenue share model. YouTube is continuously working on developing ad products and exploring new opportunities to support creators in monetizing their short form content.
Creating a seamless YouTube experience
YouTube is focused on enhancing the user experience by integrating different formats and allowing for a seamless transition between long form and short form content. The goal is to ensure that viewers can enjoy a variety of content, including sports, gaming, vlogs, and more, all within the YouTube ecosystem.
Supporting creator businesses outside of YouTube
YouTube recognizes the importance of creators building and expanding their businesses beyond the platform. While YouTube is focused on providing monetization options and enabling opportunities like channel memberships and affiliations, creators are encouraged to explore off-platform ventures that leverage their YouTube success, as long as YouTube remains their primary home for connecting with their audience.
On this episode of the Colin and Samir Show, we sit down with YouTube's CEO Neal Mohan. We cover how YouTube is paying creators, the challenges of AI, Neal's advice for creators and more.
