Product Dev and Expansion Strategy

The pricing strategy for the device involves pre-order pricing at $499 for the first ten thousand orders, increasing to $799 once the threshold is reached. To become a standard product, the aim is to offer competitive pricing compared to existing products like Nespresso and SodaStream. The market expansion will depend on providing value to consumers through a variety of features, day parts, and competitive pricing. The company aims to introduce new features such as heating while striving to reduce the size and cost of the device through technological advancements. The ultimate goal is to reach Gen three of the device, which will cater to a wide range of consumers at an accessible price point.

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