The Role of a Strategist

A strategist is paid to provide clear and direct recommendations on what actions a company should take. Clients seek strategists who can confidently make decisions and take responsibility for those decisions, even if they may not work. The essence of strategy lies in being bold and straightforward in guiding a company on what to do. While research and slides are essential to support these recommendations, their purpose is to persuade others that the strategist's opinion is valid. Ultimately, the job of a strategist is to share the burden of decision-making with the company's leadership and engage in constructive discussions to reach a consensus on the best course of action.