B2B Marketing with Dave Gerhardt cover image

#101: Creating a Value Prop, Fixing Your Website Messaging, and Positioning Lessons from 100 B2B SaaS Startups (with Anthony Pierri, Fletch PMM)

B2B Marketing with Dave Gerhardt

00:00

Reframing Product Talk: Features, Capabilities, and Benefits

When discussing a product, it's essential to highlight not just the features and benefits, but also the capabilities. The capability answers the question 'What do I do with the product?' It goes beyond the technical aspects and ties to the outcome or benefit of using the product. For example, in the context of a calendar tool, the shareable booking link is a feature, letting others book time directly is the capability, and the benefit is faster meeting scheduling. By considering these three aspects - features, capabilities, and benefits - in product discussions, a more comprehensive and impactful understanding of the product can be conveyed.

Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner
Get the app