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A new dawn for Tata Motors’ JLR?
Finshots Daily
Quality over Quantity
Choosing the joint venture route led to a lack of product quality monitoring and growing customer complaints. Multiple platforms for car development increased costs and hindered innovation, while creating their own range of engines was seen as a mistake. The company's focus on increasing sales volume was deemed a flawed metric and they shifted to a strategy of selling fewer cars at higher prices to address their financial challenges.
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