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How FP&A and Rev Ops Can work Together to Drive Value
FP&A Today
The Function of Revenue Operations in Keeping Go-to-Market Pieces Aligned
Revenue Operations plays a crucial role in aligning sales, customer success, and marketing teams by providing the right systems, tools, technology, reporting, and operating rhythms. It ensures that the go-to-market strategy is executed effectively, identifies new strategic opportunities, and facilitates alignment across different functions. Strategic Revenue Operations focuses on strategic level information, forecast, and capacity planning, while entrenched Revenue Operations deals with the data supply chain function that supports decision-making.
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