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Stop Overpaying For Your Marketing l Brand New Podcast
The GaryVee Audio Experience
Performance Marketing vs. Branding: A Call for Rebranding and Separation
The speaker argues that CFOs and CEOs do not measure brand, as they prioritize performance over branding. They suggest rebranding 'performance marketing' to 'performance selling' to reflect the focus on selling and emphasize the importance of performance. The speaker advocates for separating performance selling from branding to highlight the significance of branding. They encourage CMOs to outsmart their board, CFO, and CEO, emphasizing the need to invest in brand despite the predominant focus on performance in corporate culture.
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