The GaryVee Audio Experience Stop Overpaying For Your Marketing l Brand New Podcast
14 snips
Jul 11, 2024 
Gary Vaynerchuk, a renowned entrepreneur and bestselling author, joins Marisa Thalberg and Steven Wolfe Pereira for an insightful discussion. He emphasizes tailoring marketing messages to distinct consumer segments and the power of social media for affordable advertising. The conversation dives into his new book, "Day Trading Attention," exploring how to leverage underpriced attention in the digital age. They also discuss the shift from traditional TV to mobile platforms and engage in a lively "Cool or Cringe" segment, sharing candid marketing opinions.
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Diverse Customer Segments
- Nike has diverse customer segments, from outlet shoppers to StockX sneakerheads.
- Messaging needs to be tailored to each segment based on their purchasing behavior.
Targeted Social Media Ads
- Leverage social media for targeted advertising due to its affordability and reach.
- Create diverse ads tailored to each segment, unlike generic TV or billboard ads.
Marketing's Big Shift
- The marketing industry is undergoing a significant shift, similar to the transition from radio to television.
- This shift is from traditional TV to mobile and streaming, requiring marketers to adapt.
