#117: Josh Spector – Driving action with a daily newsletter and providing Transformation for your audience
Creator Science
Shorter Content, Greater Engagement
Experimenting with shorter content can lead to increased engagement and subscriber growth. Recognizing that long newsletters deter user interaction, a brief one-paragraph daily newsletter was launched. This format proved more appealing, with thousands signing up. Eventually, merging this successful format with an existing larger newsletter dramatically increased subscribers from 2,000 to 18,000, demonstrating the power of simplicity and direct communication in capturing audience interest.
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