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Creator Science – Learn from today's top content creators cover image

#157: Phill Agnew - The psychology MrBeast uses to hook you

Creator Science – Learn from today's top content creators

NOTE

The Bias that Benefits Mr. Beast

Mr. Beast benefits from the contrast effect or juxtaposition bias, as he breaks expectations and stands out in the minds of viewers/nUnique contrasting things stick in our mind, and Mr. Beast benefits from this bias by breaking conventions/nContrast works in captivating audiences, as shown by a study where a story with juxtapositions was 24% more likely to be read/nMr. Beast's average appearance and relatable persona make him more watchable and intriguing/nThis appeal to new viewers is crucial for Mr. Beast's growth and fanbase

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