The long process of developing book ideas

Developing book ideas is a long and iterative process that involves stress testing ideas against reactions, giving speeches, refining content through public speaking, and beta testing ideas in long-form articles. This process requires internal cogitation, exposure to external scrutiny, and fermenting ideas in a productive way to improve them. It's crucial to avoid rushing into writing a book based on initial ideas, as this can lead to a subpar outcome.

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