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Lauryn Bosstick aka The Skinny Confidential: Reaching Your Fullest Potential, Being an Investor, First Ever Arrae x The Skinny Confidential Product, & More
The Dream Bigger Podcast
The Importance of Understanding Content Creation as a Business Owner
As a business owner, it's crucial to grasp content creation because it allows you to become a practitioner. Having this perspective enables me to view content differently, not solely focusing on ROI. There are various reasons to create content, such as education, visually appealing content, or for a website. Greedily seeking ROI every time is not a wise strategy. From the viewpoint of a brand founder, I understand the value of different types of content creators, whether it's for an aesthetic photo or an interactive TikTok video. It's important to avoid trying to mold creators into something they're not. Brand scripts and excessive edits hinder the authentic connection between the creator and their audience. Being a content creator has made me a better brand founder by providing insights into the ever-evolving landscape of content creation.
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