The Dream Bigger Podcast Lauryn Bosstick aka The Skinny Confidential: Reaching Your Fullest Potential, Being an Investor, First Ever Arrae x The Skinny Confidential Product, & More
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Sep 26, 2023 
Lauryn Bosstick, founder and content creator, talks about her career transition, being an investor, reaching your full potential, and the first ever Arrae x The Skinny Confidential product collaboration. They discuss the importance of authenticity in content creation, genuine brand partnerships, and focusing on everyday consumers. They also touch on career evolution, investing in brands, fall footwear, self-care, and the importance of self-awareness. Exciting collaboration with Arrae and product details are mentioned as well.
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Content Creation Shapes Brand Founders
- Content creation gives brand founders a unique perspective on evaluating influencer partnerships.
- Seeking ROI from every content piece can be counterproductive; content can serve different purposes like education or brand aesthetics.
Allow Authentic Influencer Content
- Let influencers showcase your product authentically in their daily routine.
- Avoid micromanaging scripts; personal experience resonates better with audiences.
Real Product Use Builds Trust
- Lauryn uses the ice roller on sensitive areas after waxing.
- Sharing candid product uses shows genuine connection and builds trust with audiences.