3min snip

Deep Questions with Cal Newport cover image

Ep. 266: Take Control of Your Technology Habits

Deep Questions with Cal Newport

NOTE

Having Something to Say >> Channel Optimization

Start by figuring out what you have to say that people care about, rather than focusing on optimizing channels. Finding a message that you're the right person to say, that appeals to a lot of people, is the hard part. Once you have something people care about, then you can focus on reaching and optimizing channels. People invert this because internet marketing channel optimization is fun and seems tractable. But checklist productivity doesn't work. Everything is driven by having something to say that people care about, which is the hardest thing in the world. A good analogy is old fashioned television, where finding a show that people wanted to watch was the most important thing and worth billions.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode