Rory Sutherland explores Fortitude
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Is There a Straight Line?
I remember watching the Olympics and every single story, you had to have someone wrestling with adversity before they're allowed to succeed. You can't say this person's won a gold medal because their parents were rich enough to own a tennis court, okay? Because that's not a good American story. Whereas the narrative of overcoming adversity always plays well, particularly in the US,. I think, doesn't it? Well, there's an interesting thing as well. I found myself chatting to a Canadian doctor, a guy called Kyle Gansen who focuses on how one of the consequences of childhood trauma is often a degree of self-editing. Again, the focus on identity and the redemptive power
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