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#171: Nir Eyal – Writing books, persuasion vs. coercion, and how to be indistractable
Creator Science
The Negative Effects of Coercion in Business
Coercion is not only ethically bad but also bad for business. When people are forced to do something they don't want to do, they often regret it. This leads to them disengaging and looking for alternatives. Businesses should focus on persuasion rather than coercion to align with their customers' goals and keep them interested.
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