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This 20-Email Sequence Made Us Millions of Dollars
Coffee With Cole: The Digital Writing Podcast
Strategic Use of Bonuses in Digital Products
Effectively utilizing bonuses in digital products requires understanding and addressing potential customer objections. Identify the three main objections that may deter customers from purchasing your product, and develop bonuses that directly counter those objections. For example, if time scarcity is a concern, offer a condensed version of the product that allows for quicker consumption. Focus on creating relevant bonuses rather than simply increasing the quantity of offerings, as many people mistakenly believe that more bonuses equate to greater value. Providing additional content, like a bonus chapter for a book that hasn't been read yet, fails to resonate with potential buyers because they need to first establish an interest in the primary product. The real power of bonuses lies in their ability to facilitate decisions by alleviating concerns and enhancing the perceived value of the primary offering.
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