Coffee With Cole: The Digital Writing Podcast

This 20-Email Sequence Made Us Millions of Dollars

102 snips
Jul 30, 2024
Discover the secrets behind a powerful 20-email sequence that converts leads into loyal customers. Learn how to craft engaging content that introduces products while addressing customer objections. From utilizing social proof to creating urgency, every email plays a crucial role in guiding potential buyers on their journey. Gain insights into strategic email funnels and how to overcome concerns with effective offers. This practical guide is packed with actionable tips to enhance your sales success.
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ADVICE

20-Email Strategy

  • Send around 20 emails to convert subscribers into paying customers.
  • Prioritize educating customers over aggressive sales tactics.
INSIGHT

Education Deficit

  • Most purchase hesitations stem from a lack of understanding, not cost or credibility.
  • Focus on educating potential customers about your product's value.
ANECDOTE

Cold Plunge Example

  • Cole Schafer considered buying a cold plunge but didn't because the company's website didn't address his practical questions.
  • This highlights how unanswered questions, not price or branding, can hinder sales.
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