How to Think of Culture as a Product

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HubSpot's focus on diversity is reflected in its hiring practices and culture code. The company has appointed a director of diversity inclusion and belonging, tracked diversity metrics, and recognized the importance of having a team that reflects the diversity of its customer base. Darmersh, the spokesperson, believes that culture is constantly evolving and should not be preserved like the Ten Commandments. HubSpot iterates on its culture, adapting to new needs and making incremental steps towards improvement.

Your company's culture is the bedrock of everything you do. So you can't afford to just let your culture emerge — you need to build it with the deliberate approach of a product designer. Then you need to bring that culture to life by winning buy-in from your team.

This is exactly what Dharmesh Shah did at HubSpot — as laid out in the famed HubSpot Culture Code. This living document continues to inspire founders and business leaders to adopt a product design approach to building their own vibrant and adaptable company cultures.

In this episode, Dharmesh talks through the inspiration behind the Culture Code, and reveals how he built and rebuilt some of its most inspiring elements — all while keeping his team invested.

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