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Understanding Your Audience with Rand Fishkin
Ahead of the Game
Exploring Hyper-Diverse Consumer Trends and Music Consumption Patterns
The consumer trends are increasingly hyper-diverse and hyper-specific, reflecting a patchwork of niches rather than dominating mega trends. This trend is evident in the music industry as well, with streaming services allowing individuals to create personalized playlists from a vast array of music spanning the last 100 years. Consequently, the traditional mega trends in music consumption have shifted, with people, particularly younger generations, listening more to music from the 1950s to the 2010s and less from the last 10-15 years than previous generations did, implying a notable change in music consumption patterns.
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