He Scaled MOZ to $67 MILLION—Then Threw Out the Playbook | Rand Fishkin (Moz, SparkToro)
Ahrefs Podcast
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How to Get Passionate About SEO
Small mentions from social accounts can collectively be more effective than investing in money keywords or pay-per-click advertising. Additionally, leveraging these smaller sources of influence is less competitive and more enjoyable than traditional SEO tactics, which may seem boring in comparison to the past. This shift in focus towards more engaging and less competitive strategies can reignite passion for SEO despite its evolving landscape.
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