Provide Before You Sell

To effectively move prospects down the sales funnel, consider using value-driven content to engage them right from the start. While traditional invites are limited to text, opportunities exist to enhance engagement by including links to valuable resources, like unlisted videos or informative PDFs. In a marketplace saturated with generic offerings, personalized feedback, such as a website review using screen capture, can significantly stand out. Recognizing that savvy marketers can identify sales tactics, the emphasis should be on providing authentic value rather than generic calls to action, ensuring that initial interactions build trust before a sales pitch.