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What We All Got Wrong About Twitter
Land of the Giants
Twitter's Rapid Growth and Monetization Challenges
Twitter experienced explosive growth, attracting millions of users and catching up to Facebook in a short time. However, the company struggled with monetization as it was barely generating any revenue. While the traditional pathway for revenue was selling ads, the nature of Twitter's real-time web made it difficult to target intentful behavior for advertising, unlike search engines and Facebook. This posed a significant challenge for Twitter's monetization strategy.
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