Explore the misconceptions surrounding Twitter's role in the Iranian protests, the challenges faced during its rapid growth, and its struggles with generating revenue. Learn about the power and influence of Twitter and how it has shaped the current landscape.
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Quick takeaways
Twitter began as a side project aiming to do for audio what Blogger did for writing, but it transformed into a microblogging platform inspired by instant messaging statuses.
Despite its influence on global conversations and cultural discourse, Twitter struggled with leadership changes, user retention, and monetization, raising questions about its future in the changing landscape of social media.
Deep dives
The Origins and Vision of Twitter
Twitter began as a side project called Odeo, aiming to do for audio what Blogger did for writing. However, when Apple made it easy to move podcasts onto an iPod, Odeo became irrelevant. The company held a hack day, and that's when developer Jack Dorsey came up with the idea for Twitter, a microblogging platform inspired by instant messaging statuses. Twitter's early vision was to become the public town square and a platform for free speech. It gained attention for its role during the Iran presidential election protests in 2009 when the US State Department asked Twitter to stay up, believing it was crucial for protesters to organize. While some felt Twitter was shaping events, protesters on the ground did not see it as essential.
Challenges and Instability at Twitter
Twitter faced numerous challenges and underwent leadership changes, contributing to its instability. Despite early success, Twitter struggled to attract and retain new users due to the difficulty of finding relevant content and the necessity to create follow graphs. Attempts to expand and add features like live video with Periscope and music services fell short. Not acquiring Instagram, which could have changed the company's trajectory, was a missed opportunity. Twitter's pursuit of advertising revenue led to the introduction of in-feed promoted tweets, but it never reached the ad dominance of Google and Facebook. Churn remained a problem, and Wall Street lost confidence in Twitter as an investment.
Twitter's Cultural Impact
Although not a tech giant by market cap or user numbers, Twitter commanded an outsized influence on global conversations. It shaped national politics, social movements, and even public perceptions of issues like gun violence. Twitter played a massive role in shaping cultural discourse over the past decade, although its power and influence may eventually wane as it faces the changing landscape of social media. Understanding Twitter's impact and significance is crucial as we reflect on its cultural importance and contemplate what lies ahead.
The Uncertain Future of Twitter
Twitter has always been a paradox, simultaneously attracting attention and defying categorization. As Elon Musk's recent acquisition of Twitter demonstrates, the platform remains relevant and holds a unique place in shaping discourse. However, Twitter's history of instability, decision-making, and struggles to monetize effectively raises questions about its future. As we explore Twitter's significance and influence, it is essential to consider the changing landscape of social media and what lies ahead for this influential but often enigmatic platform.
Twitter began life as an accident. In the beginning, even its founders weren’t sure what it was: the internet’s town square, a real-time information source, or the next Facebook, maybe? Twitter's power has always been misunderstood -- by its leaders, by its users, and lately, by the world's richest person.